In the competitive universe of social media marketing, committing a mistake can be irreversible and could cost you your brand. Remember that every time you tweet a message to your followers, you have to be careful to prevent any...

Every marketer is using it or thinking about it, every marketer thinks it is important, and everybody wants to know about it – marketing via social media. While social media remains a fantastic channel for companies, large and small...

2015 marked the time when marketing via social media reached critical mass with Facebook reporting a 57% increase in advertising revenue for the first quarter of 2016 (compared to same quarter, 2015). It is amply clear that social networks...