Ambrie AdEx (ADX) is yet another cryptocurrency trying to make money by reducing digital ad fraud.
Digital ad fraud is an enormous problem. For example, Statista estimates digital ad fraud cost advertisers worldwide $65 billion in 2021. Moreover, Statista calculates the cost of digital ad fraud could rise to $81 billion in 2022 and $100 billion by 2023.
Hence, ad fraud is a lucrative racket for criminals and a growing problem for advertising. Predictably, many blockchain platforms, including Ambrie AdEx and Brave; home of the Basic Attention Token (BAT), offer defenses against ad fraud.
How Ambrie AdEx fights Ad Fraud
Ambrie AdEx (ADX) tries to prevent one of the most common varieties of digital ad fraud: fake traffic. To elaborate, digital robots generate phony emails (spam) and social media posts to create fake traffic statistics.
Fraudsters scam advertisers by claiming their sites attract thousands of hits when human beings are looking at them. The fraudster uses the fake traffic numbers to charge advertisers higher prices for ads nobody sees.
They claim AdEx prevents fake traffic by only sending ads to real people. Its system verifies. To elaborate, AdEx is a display ad network that fights ad fraud with real time traffic reporting and tools that detect and block low quality traffic.
They also claim AdEx can reduce advertising costs by eliminating middlemen. To explain, the AdEx platform provides a direct connection between advertisers and publishers. Advertisers buy advertising and pay publishers with the AdEx (ADX) token.
The AdEx Network
Ambrie claims AdEx’s Premium Ad Network provides advertisers with over 2.5 million daily impressions and served 6,000 registered corporate users on 10 January 2022.
The AdEx Network provides a self-serve platform they design to make advertising easy. They claim AdEx is free to use because it charges no third-party fees. AdEx offers real-time reporting and support Interactive Advertising Bureau (IAB) banner advertising formats. Additionally, they claim AdEx complies with the European Union’s General Data Protection Regulations (GDPR). Moreover, the AdeX team claims the AdEx platform gives advertisers and publishers full custody of funds.
AdEx claims its network can serve website owners, mobile developers, and local niche media. AdEx boasts 98% average fill rates. AdEx claims those rates mean publishers who integrate to AdEx can ear all the time.
They claim AdEx’s partners include Bitcoin.com, TRASTA, StormGain, and 1inch Exchange. Advertisers get paid through AdEx’s Wallet.
How Much Money can AdEx make from Digital Advertising?
Digital advertising is a growing market. Insider Intelligence estimates worldwide digital ad spending grew by 29.1% to $491.70 billion in 2021. Global digital revenues grew from $380.75 billion in 2020.
In particular, digital advertising spending grew by 37.5% in North America and 27.4% in Europe in 2022, Insider Intelligence estimates. However, three companies Alphabet (GOOGL), Amazon (AMZN), and Meta or Facebook (FB) receive 61.4% of that revenue in 2021.
Digital ad spending will grow. Insider Intelligence forecasts worldwide digital ad spending could grow to $571.16 billion in 2022, $648.15 billion in 2023, $717.44 billion in 2024, and $785.05 billion in 2025. Moreover, digital ad spending could comprise 72% of global ad spending by 2025. Digital advertising revenues comprised 63% of global ad spending in 2020, Insider Intelligence estimates.
What Value Does AdEx Have?
AdEx’s potential value could be enormous because its platform serves a $491.70 billion market.
Mr. Market thinks AdEX (ADX) has value because CoinMarketCap gave its token a 46¢ Coin Price, a $64.284 million Market Capitalization, a $68.999 million Diluted Market Cap, and a 24-Hour Market Volume of $7.597 million on 10 January 2022.
They based those numbers on a Circulating Supply of 139.750 million ADX. There was a Maximum Supply of 150 million ADX and a Total Supply of 148.193 million ADX on 10 January 2022. Ambrie AdEx was the 519th largest cryptocurrency on 10 January 2022.
Coinbase gave AdEx a Coin Price of 46¢, a 24-Hour Market Volume of $7.8 million and a Market Cap of $54.4 million on 10 January 2022. I consider AdEx volatile because Coinbase gave it an all-time high of $3.71 on 10 January 2022.
I consider AdEx a cryptocurrency to watch because it serves a massive market digital advertising and tries to solve a massive problem digital ad fraud. However, there is no evidence, AdEx’s platform can actually fight digital fraud.
Originally published at https://marketmadhouse.com on January 10, 2022.