For the owners of small businesses, the worries and hurdles never seem to end. From managing running costs to expanding your client base to focusing on marketing, they soak up your time and contribute to your daily tasks. No...

Information technology is a world where imposing names often mask how simple technology can be. Cloud computing is basically a business model where you lease applications on demand through the Internet. Earlier, this was known as centralized computing. These were...

Twitter has the ability to be the most powerful marketing tool when it comes to social media. It can be used for building brand equity and reaching your customer base. There are more than 500 million registered users on...

Do you have trouble determining your Return on Investment (ROI) when it comes to social media marketing? Which of your campaigns are proving to be the most profitable? Here are five tools which can help you measure your social...

If you are working in the marketing space, you and every other marketer share some common challenges. Being able to reach the correct audience without spending too much, converting your free users into customers, generating fresh leads, etc. are...