November has come and it reminds us that December and the holidays are almost here. A lot of shopping is about to take place in the next few weeks in preparation for the festive season. A great number of...

The businesses today have a large amount of data; way more than they would have had about two decades ago. This data is accumulated from numerous sources which include interactions with customers and the behavior exhibited by the staff. This...

A market can be defined as an actual or nominal place where buyers and sellers interact to trade goods and services, and where the forces of demand and supply operate. It also includes potential customers. Therefore, identifying a new...

Data is information in its raw form and it can be collected to be examined in an effort to gain knowledge, draw conclusions and make decisions. The field of data analysis is called data analytics and it involves studying...