It is just the second month of 2016 and we can already see a huge trend developing. Virtual companies and the Internet are changing traditionally accepted economic practices and making competition even fiercer

The need for a company to have and maintain a good reputation can  not be over emphasized. Maintaining a positive brand image is key to a company’s success and growth. However, developments in the Digital Age

Small businesses have a lot in their plates, employees have to wear several hats to ensure that everything runs smoothly. Over the years, outsourcing of different functions has become more than an option as the

Digitization is the adoption or increase in use of digital or computer technology by an organization or a company. Today, the focus of digitization is on the consumer interface, and consumer products and service.

Disruptive innovation is just about that, an innovation that shakes the existing market, creating while displacing established market alliances. The phenomenon of disruptive innovation was coined by Clayton M

Guerrilla marketing has no specific definition per se. A combination of non-traditional, unexpected, memorable, unique and unconventional stunts describes guerrilla marketing. Consumers are bombarded with

As human beings living in this generation we often find we have a lot of things on our plate and on our minds. For the average person the everyday to-do-list is endless. We plan, organize, schedule and by the end

November has come and it reminds us that December and the holidays are almost here. A lot of shopping is about to take place in the next few weeks in preparation for the festive season. A great number of people

The businesses today have a large amount of data; way more than they would have had about two decades ago. This data is accumulated from numerous sources which include interactions with customers and the behavior

As an entrepreneur with your own start up, there will come a point where you need to invest in some extra help to get things done. The move from solopreneur to employer only means your venture is successful and is

Facebook is taking over the world one billion at a time. There are 3 billion people that use the internet daily and Facebook wants them to use Facebook. There are also another 3 billion set to be using the

An executive summary can only be described as the entryway to your business plan. It is what defines your business as a whole. It is a summary of what it was, is and will be or has the potential to be. It should

There is talk of creating a new role in the corporate world; A business architect. This position is becoming more appealing to companies as this new position would be essential to the relations and the connection

There is a new scandal to hit the corporate world and it involves the German car manufacturer Volkswagen. Volkswagen’s emissions cheating scandal came to view recently and it involves the VW, Audi and Skoda cars a

When we speak of tea, a lot of people picture an English setting with people having tea with scones and jam and a little tea cups and kettle and the rest will imagine a Japanese or Chinese type of setting. It is

When it comes to time and maximizing on time there is definitely no known formula. However, from experience and research I can confidently say I have discovered how to make the most of my 24 hours of the day

In this digital era, having a detailed online marketing strategy will assist you in getting to potential customers. When you reevaluate the strategy it is important to narrow down your focus on six essential

Is coffee bad or good for us? While your answer to that question is a simple and very direct ‘good’, you may feel different once you finish reading this piece. This article is aimed to inform you of the eff

In today’s society, media plays a great role in influencing how we view what is attractive and what is not. A lot of the models we see on most runways are a little too slender and a lot of them do suffer from e