Apple (NASDAQ: AAPL) CEO Tim Cook took a huge risk by refusing to comply with an FBI-inspired court order...
Donald Trump has proven one thing with his presidential run – that he is a brilliant marketer. Trump can...
Donald Trump has received $1.98 billion (€1.76 billion) worth of free publicity from the media so far in his...
The need for a company to have and maintain a good reputation can not be over emphasized. Maintaining a...
Guerrilla marketing has no specific definition per se. A combination of non-traditional, unexpected, memorable, unique and unconventional stunts describes...
Advertisers thought the Web would permit consummately focused on promotions. Hasn’t played out as expected. Ron Amram has been...
Companies scan their environment on a regular basis. Why? Is the information useful? Can’t the company just focus on...
November has come and it reminds us that December and the holidays are almost here. A lot of shopping...
‘When I write an advertisement, I do not want you to tell me that you find it creative. I...
Have you ever purchased an item without needing it? Ever wonder why companies persuade through advertisement, other than let...
Recently Active Members
