Apple (NASDAQ: AAPL) CEO Tim Cook took a huge risk by refusing to comply with an FBI-inspired court order...
Ten Marketing Lessons That You Can Learn From Donald Trump
Daniel Jennings, , Advertising, Branding, Marketing, Online Marketing, Brading, Brand Image, Donald Trump, Guerilla Marketing, Publicity, 3Donald Trump has proven one thing with his presidential run – that he is a brilliant marketer. Trump can...
Trump has Received Almost $2 billion worth of Free Media Coverage
Daniel Jennings, , Advertising, Branding, Marketing, Donald Trump, Free Marketing, Free Media, Free Press, US Politics, 0Donald Trump has received $1.98 billion (€1.76 billion) worth of free publicity from the media so far in his...
Managing Your Online Reputation
Wanjiku, , Branding, Marketing, Online Marketing, Brand Image, Online branding, Online Reputation, Online Reviews, Search Engine Optimization, SEO, Social Media, 0The need for a company to have and maintain a good reputation can not be over emphasized. Maintaining a...
Pullling Off a Guerilla Marketing Campaign
Wanjiku, , Advertising, Entrepreneurs, Market Research, Marketing, New Markets, Small Business Guide, Startup, Guerilla Marketing, marketing, 0Guerrilla marketing has no specific definition per se. A combination of non-traditional, unexpected, memorable, unique and unconventional stunts describes...
The Fake Traffic Schemes That Are Rotting the Internet
Aditya Shah, , Advertising, Marketing, Online Marketing, Ad Fraud, Internet Traffic Schemes, 1Advertisers thought the Web would permit consummately focused on promotions. Hasn’t played out as expected. Ron Amram has been...
Market Intelligence: How to Successfully Profile Your Competitors
Carolyne Chepkurui, , Market Research, Marketing, Business Intelligence, Customer Intelligence, Market Intelligence, Market Research, 0Companies scan their environment on a regular basis. Why? Is the information useful? Can’t the company just focus on...
How to Generate More Revenue from Increased Holiday Traffic
Wanjiku, , Advertising, Marketing, Online Marketing, Holiday Leads, Holiday online Traffic, Holiday Sales, 0November has come and it reminds us that December and the holidays are almost here. A lot of shopping...
Elements of an Effective and Memorable Advert
Carolyne Chepkurui, , Advertising, Marketing, Ads, advertisement, advertising, Adverts, Digital Marketing, 0‘When I write an advertisement, I do not want you to tell me that you find it creative. I...
The science of persuasion
Carolyne Chepkurui, , Advertising, Marketing, advertisement, advertising, entrepreneurship, marketing, sales, 0Have you ever purchased an item without needing it? Ever wonder why companies persuade through advertisement, other than let...