Steve Jobs wasn't a great engineer; he didn't even have a master's degree. But what he did excel at was marketing. This is what allowed him to take Apple from a company on the brink of bankruptcy to where...

Social media has managed to cement its place as a critical marketing tool. It has evolved to be a lot more than a simple platform to post photos and share life updates. Email marketing too has become more critical...

The legal sector has been lagging when it comes to Information Technology, but rising cost pressures and stagnant growth in this profession over the last few years, have forced them to now try their best to catch up. Partnering Up This...

As companies continue to include technology as a pivotal part of their operations, it is becoming tougher for CEO's to stay on top of the changes. But it is incredible how just 4 percent CEO's believe that they have a...

According to a recent survey by Host Analytics, cloud-based EPM's are becoming very popular with people who work in finance. What users are most concerned about here is security and performance. Survey Finance professionals stay optimistic about the performance of their...