Guerrilla marketing has no specific definition per se. A combination of non-traditional, unexpected, memorable, unique and unconventional stunts describes guerrilla marketing. Consumers are bombarded with thousands of ads every second and they are getting more and more immune to...

As human beings living in this generation we often find we have a lot of things on our plate and on our minds. For the average person the everyday to-do-list is endless. We plan, organize, schedule and by the...

November has come and it reminds us that December and the holidays are almost here. A lot of shopping is about to take place in the next few weeks in preparation for the festive season. A great number of...

The businesses today have a large amount of data; way more than they would have had about two decades ago. This data is accumulated from numerous sources which include interactions with customers and the behavior exhibited by the staff. This...