Twitter has the ability to be the most powerful marketing tool when it comes to social media. It can be used for building brand equity and reaching your customer base.

There are more than 500 million registered users on Twitter right now and around 150,000 new users sign up every single day. If you are planning to work on your first Twitter marketing campaign, here are seven tips which can help you capitalize on the large number of users.

Integrate Keywords

One of the easiest ways of driving traffic to your website is by using the right keywords in your tweets. Use a Keyword Tool like Google Adwords and search for a broad phrase. Grab as many keywords as you can and make a list. While composing tweets, insert a keyword that enhances the content. Since you only have 140 characters to work with, make sure you do not stuff keywords in there. Make the tweets appear natural.

Hashtags

Another effective technique is hashtags. Try adding a couple of hashtags at the end of each tweet. Even better if they can be relevant keywords. This will make it easier for users to search for your company and will help you get more exposure. Do not go overboard with them though as it will look like spam. Keep them as simple as you can.

Helpful Links

In order to grow your following, you need to provide valuable information to your audience. This will help people trust your business and will give you credibility. Insert links which are relevant to each tweet that provides deeper insights to your audience. Use quality links which will show your experience and will also help increase your followers.

The Right Time

Your tweets can’t go viral unless you get retweets. One of the best ways of maximizing your retweets is by tweeting at the correct time. You usually get the most retweets between 9 am and 6 pm, Monday to Wednesday.

The right frequency

Maintain the right frequency with tweets. Do not overwhelm the audience with too many tweets. Do not let them forget you by tweeting too little either. The perfect frequency varies from one business to another. You should tweet around 2-4 times each day on an average. You might want to take a few days off too so that your audience never takes you for granted.

Industry Leaders

You should stay informed about the leaders of your industry. Follow the who’s who in the industry to learn about the developments and get ideas which you can implement in your campaigns.

Analyzing Data

As with all forms of marketing, it is very important to track each phase of your marketing plan. This can be done with an account on HootSuite which pairs with Twitter. HootSuite has free and paid plans which will allow you to track different statistics like backlinks, retweets, mentions, etc. This will give you a fabulous idea of what’s working and what needs to be changed.

With these practices, you will develop a very strong marketing campaign. So go ahead and get your first tweet ready.