With content marketing taking up prime space in marketing efforts, the value add derived from distributing and linking to...
Cheat Sheet to Significantly Inflate Your Pinterest Marketing Returns
Benjamin Roussey, , Branding, Marketing, Online Marketing, Pinterest, Social Media, Social Media Marketing, 0Pinterest has joined the ranks of Facebook and Instagram among the leading social media platforms. The key advantage of...
The Evolution of Content Marketing
Benjamin Roussey, , Branding, Marketing, Online Marketing, Content Marketing, Search Engine Optimization, SEO, 0Content marketing is more than authoring content and publishing it online, which is content publishing. Two things differentiate content...
Is Volkswagen a Damaged Brand?
Daniel Jennings, , Branding, Business, Business Management, Leadership, Stocks, Volkswagen, Volkswagen Scandal, 0Volkswagen has become a prime example of a damaged brand in the wake of the diesel scandal. The iconic...
The Most Awesome Social Media Analytics Tools to Help You Beat the Competition
Benjamin Roussey, , Branding, Data Driven Business, Insight for Entrepreneurs, Market Research, Marketing, Online Marketing, 33Across, Brandwatch, CrowdBooster, Facebook, Google Analytics, Hootsuite, Twitter, 0Social media is the best platform for advertising. You can make an interesting post and earn millions of shares...
Creating Socially Sharable Videos without Emptying Out Your Wallet
Benjamin Roussey, , Branding, Marketing, Online Marketing, 0Social videos are viewed by millions of potential customers globally. No wonder, then, that every business would expect to...
Ten Marketing Lessons That You Can Learn From Donald Trump
Daniel Jennings, , Advertising, Branding, Marketing, Online Marketing, Brading, Brand Image, Donald Trump, Guerilla Marketing, Publicity, 3Donald Trump has proven one thing with his presidential run – that he is a brilliant marketer. Trump can...
Trump has Received Almost $2 billion worth of Free Media Coverage
Daniel Jennings, , Advertising, Branding, Marketing, Donald Trump, Free Marketing, Free Media, Free Press, US Politics, 0Donald Trump has received $1.98 billion (€1.76 billion) worth of free publicity from the media so far in his...
Managing Your Online Reputation
Wanjiku, , Branding, Marketing, Online Marketing, Brand Image, Online branding, Online Reputation, Online Reviews, Search Engine Optimization, SEO, Social Media, 0The need for a company to have and maintain a good reputation can not be over emphasized. Maintaining a...
Social Media Analytics and How they Impact Business Decisions
Paul Cook, , Branding, Marketing, Online Marketing, Social Media, Social media analytics, 0The interest in business analytics has certainly grown over the past decade, especially with the escalating importance of social...